Committing to working with a coach is a big step. It means you’re investing money (maybe your own, maybe your company’s) and time (definitely your own) in your professional development.

This is great, but it’s critically important to be thoughtful about how you approach the experience. Like many things in life, coaching depends so much on the effort you put into it. If you’ve ever learned a musical instrument, for example, you know that the time you spend in lessons should only be a fraction of the time you spend practicing on your own. It’s the same with coaching. …


So you’ve decided that you’re interested in product coaching? That’s great! But it’s a very broad ecosystem and it’s easy to get overwhelmed by everything that’s out there. So my goal is to help you navigate the different offerings and figure out what’s right for you.

Because this is quite a lengthy post, here’s an overview of each section so you can skip ahead to whatever is most relevant to you.

  • Coaching in general — what coaches do
  • Different settings for coaching
  • Different types of coaches for product people
  • When does it make sense to hire a coach?
  • Find the…

Are you looking for a case study of a company that successfully managed the transformation to become more agile, customer centric, or product led? If that’s the case, I’m sorry to disappoint you, but you won’t find the one that tells you exactly what to do to successfully transform your organization.

Sure, you can find examples of highly successful organizations in your industry or field who have learned to quickly adapt to change. These organizations may even praise agile ways of working, being user centered, or even product led. But this doesn’t mean you can simply follow in their footsteps.


What does it mean to be “good” at something? This can be a tough question to answer. But if you’re trying to coach your product managers on their professional development, it’s essential to help them conduct an accurate self-assessment.

In a team setting, product managers may also be inclined to benchmark themselves against their peers. Sophia Höfling, Head of Product at Babbel explains that this was what the PMs on her team tended to do until she stepped in. Trying to benchmark yourself against peers may be tempting, but it can easily lead you astray. …


One of the not-so-hidden secrets for developing new products or features is called “ working backwards .” This practice involves writing a press release before you even start to develop a new product or feature. The idea is that the process of writing a press release will help you to put your customers first and focus on the most essential aspects of your product.

This sounds great-who doesn’t want to be more customer-centric and focused?

The problem is that many product teams go through the motions of this activity but somehow lose out on the benefits. I’ve seen this happen…


Spring is just around the corner in the northern hemisphere and since most people around the globe are still fighting the pandemic, our work/life balance continues to be a challenge. Many of us haven’t seen our colleagues, employees, and peers in person in a long time. Everyone seems to be exhausted and drained from the last 12 months of home office, homeschooling, home everything.

Silhouette of a man in shorts and a t-shirt. Sunset in the background. The man bends forward, hands resting on his knees. It looks like he has been for a run and is pretty exhausted now.
Life is exhausting these days…

What does that mean for people in a leadership position? How do you lead when your team is exhausted? I encourage you to take a sheet of paper and reflect on the things you think matter…


Note: This is written for PMs, but I’m sure product leaders will get the idea: The Future Self is a great exercise for the 1:1s and career conversations with your PMs. If you want to learn more about it, feel free to get in touch.

This was initially published on my blog November, 4th 2020.

Let’s assume you are a product manager and you know or have figured out what your next big development topic is (e.g. by using the PMwheel). You then should come up with something I would call a development plan. …


This was initially published on my blog February 19th 2021

Back in 2016, I was working with the product organization of a larger tech company. They asked me to help every product manager on the team “understand the role of the product manager better,” and to help the product managers understand what “better” would actually look like.

This was not an easy task and, although I had a certain take on what product managers should be responsible for, I lacked a clear framework — an assessment that I could discuss with the individual product manager in our coaching sessions. …


Dieser Artikel wurde am 17.12.2020 erstmalig auf produktbezogen.de veröffentlicht.

Wie bringt man Produktmanagern eigentlich Produktmanagement bei? Wie entwickelt man Produktmanager eigentlich gezielt weiter? Und was macht man, wenn es nur einen Produktmanager in einem Unternehmen gibt und er*sie von niemand anderem abschauen kann, wie der Produkt-Hase so läuft?

Mit diesen Fragen beschäftige ich mich nun schon einige Jahre. Und ich habe darauf mittlerweile eine Antwort. Das Framework dazu will ich heute mit euch teilen. Aber lasst uns vorne anfangen.

2016 bat mich ein Kunde jedem Produktmanager in deren Team zu helfen, “die Rolle des Produktmanagers besser zu verstehen”, und dann…


Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey?

If you answered ‘yes’ to any of these questions, then I wrote the perfect book for you. It is called STRONG product people, and today I share some thoughts from the book to give you a better idea of what it’s all about!

“PMs are only good in their context, their company, their current job, and their time.” — Petra Wille, Strong product people, Introduction

Context is…

Petra Wille - loomista

Product Leadership Coach and author of STRONG Product People based in Europe. Co-Organizer of MTP Engage Hamburg. Loves the web, music, and kitesurfing.

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