Petra Wille - loomista – Medium

Petra Wille - loomista

Petra Wille - loomista

What Makes a Great Product Culture? A Guide for Product Leaders

I recently began working with a new client eager to start a product Community of Practice (CoP). Our initial workshop, a leadership team…

6 min readJan 10, 2024

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What Makes a Great Product Culture? A Guide for Product Leaders

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Petra Wille - loomista

Your Lifetime: The Non-Renewable Resource in Career Negotiations

As the year winds down, many of us find ourselves immersed in personal retrospectives ( I just published one myself! ), reflecting on our…

3 min readDec 27, 2023

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Your Lifetime: The Non-Renewable Resource in Career Negotiations

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Petra Wille - loomista

Is your company ready for Product Operating Model Coaching?

Here’s a conversation I often find myself having whenever someone from a scale-up or corporation asks me for coaching support.

7 min readOct 26, 2023

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Is your company ready for Product Operating Model Coaching?

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Petra Wille - loomista

The Power of Cross-Disciplinary Learning

As a coach for product leads, I’ve noticed an interesting phenomenon: Some of my coachees make much more progress than others. And as a…

5 min readSep 19, 2023

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The Power of Cross-Disciplinary Learning

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Petra Wille - loomista

Fixing the Shipyard, Not Just the Ships: How Product Leaders Should Empower Their PMs — Petra Wille

When one of your direct reports comes to you with a problem, is your first instinct to step in and help them solve it? If that’s the case…

4 min readSep 18, 2023

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Fixing the Shipyard, Not Just the Ships: How Product Leaders Should Empower Their PMs — Petra Wille

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Petra Wille - loomista

My (Highly Opinionated) Guide to Product Maturity Assessment

Should you run a product maturity assessment for your product org? This is a topic on the minds of many product leaders, but it’s not as…

8 min readSep 14, 2023

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My (Highly Opinionated) Guide to Product Maturity Assessment

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Petra Wille - loomista

Why Agile Coaches Can’t Be Product Coaches — Petra Wille

Over the past few years, I’ve noticed a growing visibility of product coaches in our industry. They’re at the conferences, they’re…

4 min readJul 11, 2023

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Why Agile Coaches Can’t Be Product Coaches — Petra Wille

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Petra Wille - loomista

Stop Living on Autopilot

We all know: constraints are good. They are the fuel for our creative thinking. But for life choices and career planning, I see too many…

2 min readDec 9, 2022

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Stop Living on Autopilot

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Petra Wille - loomista

How to introduce yourself as a product person — Better Introductions

I recently attended a product meetup and have to share an observation: Many of us could do a better job of introducing ourselves. Let’s…

2 min readNov 17, 2022

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How to introduce yourself as a product person — Better Introductions

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Petra Wille - loomista

Want to Launch or Mature Your Product Community of Practice? Start Here!

Are you interested in starting (or improving upon an existing) product Community of Practice (CoP)? Before we start looking into my tips …

14 min readOct 18, 2022

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Want to Launch or Mature Your Product Community of Practice? Start Here!

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Petra Wille - loomista

Petra Wille - loomista

Product Leadership Coach and author of STRONG Product People based in Europe. Co-Organizer of MTP Engage Hamburg. Loves the web, music, and kitesurfing.

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